What some small business owners miss when building their own websites
Are you in the process of building your own website for your small business? First off, kudos to you for taking the plunge into the digital realm. However, before you hit that publish button, let's talk about some common pitfalls that small business owners often miss, forget about, or simply don't know when building their own websites.
Striking the Balance: When to DIY or Seek Expert Advice?
Today, I'm here to shed some light on a crucial question: when should you roll up your sleeves and DIY your marketing efforts, when is it time to call in the cavalry and seek expert advice, and how can a holistic and unbiased view from a marketer transform your approach?
How small business owners can use Chat GPT to accelerate their marketing
As a solo marketing consultant, I'm all about finding innovative ways to turbocharge my own marketing efforts. Today, I'm here to spill the beans on how you can use the free version of Chat GPT to accelerate your marketing efforts. Did I write this blog using Chat GPT? Yes! Did I edit the shit out of it? Also yes! But efficient marketing is the name of the game, and this technology is your secret weapon. So, grab a cuppa, get comfy, and let's dive into how you can leverage Chat GPT to help supercharge your small business
Strategy vs Tactics: What's the Difference and How They Work Together
There's a lot of talk these days about marketing strategy and marketing tactics. It can be confusing to know the difference between the two, and even more confusing to know how they work together. In this post, we'll clear up the confusion, giving you a basic and straightforward overview. Plus we'll show you how marketing strategy and marketing tactics fit together like puzzle pieces to help your business achieve its goals.
Marketing Consultant or Agency, which is right for you?
Are you a small business owner who is considering hiring a marketing consultant or marketing agency? If so, you're likely wondering which option is the best for your business. In this post, we'll compare and contrast the two options, so you can make an informed decision. By the end of this post, you should have a good understanding of what each option has to offer and which one is right for you.