“Once I started working directly with business owners, I knew I had found my place”

The best part about what I do is being able to see what a positive effect great marketing can have on a business. It’s not only about the results, but also about helping to make running a business just that little bit easier.

I’ve always been a bit of a marketing jack of all trades - obsessed with creating systems and processes that deliver day in and day out to make marketing more efficient. It genuinely lights me up. I love how marketing never stops changing and it never stands still. What worked yesterday, might not work tomorrow, it knows how to keep you on your toes.

Having spent more than 15 years working for, and with ASX-listed companies as well as small, family-owned businesses, franchisees and start-ups, I left the corporate world behind to live out my passion and align myself with business owners, entrepreneurs and side hustlers. It’s the place I feel most at home.

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“I never wanted to start my own business”

I was obsessed with security, stability and structure. Until that stability, and structure was ripped away. A classic ‘covid story’ - I was made redundant, which shot my confidence to the floor, and I couldn’t for the life of me work out why I wanted that life so much. I landed a new role pretty quickly and began to feel myself again.

There I was, settled into a great role that I had already kicked some serious goals in. I sat down with my boss, 15 weeks pregnant with our second daughter Eden and said those fateful words - “I think want to go out on my own”. That’s the thing about working for entrepreneurs, if you have even the smallest desire to work for yourself and build something, they amplify that feeling! When they say one conversation can change your life, I’m living proof!

I’ve been so fortunate that I have gained so much experience across so many different roles and industries, I have learnt what works, what doesn’t and so much in between. Now I can’t wait to share my knowledge and experience with those that want to elevate their marketing! How lucky I am to do what I love every single day.

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“Strategy means nothing
unless you can execute it”

Bec McGready

The Manifesting Generator

Say what? For those that are familiar with Human Design, you will know exactly what I mean. Manifesting Generator personalities are creators, they are great at bringing ideas to life quickly and having their energy across many things at once. They are multi-passionate but with incredibly diverse interests. The downside is they get bored very easily. So why on earth would I share this? Well to have stuck to one career for more than 15 years shows just how passionate I really am about marketing.

When it comes to being multi-passionate, there is nothing I am more passionate about than my beautiful family. My husband Matt and our two firecracker daughters Emersyn “Emmy” (4) and Eden “Edie” (nearly 1). They are a part of what I do every day, in fact, Emmy is the reason that the Holla brand colour is purple. “Choose purple ‘cause it’s my favourite colour mum”.

Some fast (useless) facts about me

Melbourne born, but Brisbane has been home since 2001
Wanted to be a musical theatre star when I left high school (no I will not sing or dance in a consultation)
My favourite cocktail is a French Martini
I don’t like mangos (don’t judge me, it’s the texture that gets me)
My wrists are double-jointed
I’m an AFL fan (go Dogs) and netball enthusiast
I wear glasses, but have perfect vision (my eyes can’t keep up with my brain, not surprising)
I’m an ESTP personality type (every 12 months I get something new!)
I married my high school sweetheart
I never wanted daughters (but pretty happy now I have them!)
My favourite city is New York (closely followed by Florence)