What some small business owners miss when building their own websites
Photo by Pankaj Patel on Unsplash
Are you in the process of building your own website for your small business? First off, kudos to you for taking the plunge into the digital realm. However, before you hit that publish button, let's talk about some common pitfalls that small business owners often miss, forget about, or simply don't know when building their own websites.
At Holla Marketing, we've seen it all when it comes to website woes, and we're here to help you sidestep these potential roadblocks. So, grab a cup of coffee and let's get stuck in.
1. Clear Branding Message:
One of the most common mistakes small business owners make is failing to communicate their brand message clearly and effectively on their website. Your website should reflect who you are, what you do, and why you do it better than anyone else. Make sure your brand identity is front and center, from your logo and color scheme to your messaging and imagery.
2. Mobile Optimization:
In today's mobile-first world, optimizing your website for mobile devices is non-negotiable. Yet, many small business owners overlook this crucial step, resulting in a poor user experience for mobile visitors. Ensure that your website is responsive and loads quickly on smartphones and tablets to avoid losing potential customers.
3. SEO-Friendly Content:
Search engine optimisation (SEO) is the key to driving organic traffic to your website, but it's often an afterthought for small business owners. Incorporate relevant keywords into your website content, meta tags, and image alt text to improve your visibility in search engine results. Additionally, regularly update your content to keep it fresh and engaging for both users and search engines.
4. Clear Call-to-Action (CTA):
Every page on your website should have a clear and compelling call-to-action (CTA) that prompts visitors to take the next step, whether it's making a purchase, scheduling a consultation, or signing up for your newsletter. Don't leave your visitors guessing – guide them towards the action you want them to take with a prominent CTA button or link.
5. User-Friendly Navigation:
A well-organised and intuitive navigation menu is essential for helping visitors find what they're looking for on your website. Avoid cluttering your navigation with too many links or using vague labels that leave users feeling lost. Keep it simple, streamlined, and easy to navigate to enhance the user experience.
6. Security Measures:
Protecting your website from cyber threats should be a top priority for any small business owner. Implement security measures such as SSL encryption, regular backups, and strong passwords to safeguard your website and your customers' data from potential breaches. The good thing about this is most website building platforms like Squarespace, Shopify and Wix already have these.
7. Analytics Tracking:
Finally, don't forget to set up analytics tracking on your website to monitor its performance and gain valuable insights into visitor behaviour. Tools like Google Analytics can provide valuable data on metrics such as traffic sources, user demographics, and conversion rates, allowing you to make informed decisions to optimse your website for better results.
By avoiding these common oversights and taking a more strategic approach to building your website, you can create a powerful online presence that attracts and engages your target audience. And remember, if you ever need guidance or support along the way, Holla Marketing is here to help.
Here's to building a website that wows your customers
