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The No-BS
Marketing Checklist

What to focus on (and what to ignore) if you want better marketing results without wasting more time on the wrong things.

Too many ideas
Too many options
Not enough clarity on what actually works.

So you end up winging it, jumping between tactics, and wasting time on things that don't move the needle. This checklist fixes that not by adding more to your plate, but by cutting everything that doesn't belong on it.

How to use the checklist:

  1. Select what's already in place.

  2. And notice what's missing.

Where there are gaps. That's where your attention goes first.

(Yes - it’s literally that simple)

The No-BS Marketing Checklist — Bec McGready
Part 1 of 3
Foundation
If this is off, nothing else works.
These aren't optional. Skip the foundation and every tactic that follows will underdeliver.
I can clearly describe who I help and what they're struggling with
Not a job title. The actual person — what they want, what's keeping them stuck, and why they haven't fixed it yet.
If this is vague, your marketing will be too.
My messaging is clear — people "get it" quickly
You can confidently answer: What do you do? Who is it for? Why does it matter? And a stranger would understand in 10 seconds.
If people don't get it quickly, they won't buy.
My offer is defined, with a clear outcome
A defined service or product, a specific result it delivers, and a simple way to explain what someone gets when they buy.
A confused offer creates a confused buyer.
Part 2 of 3
Direction
This is where most people get stuck.
Without direction, effort just disappears. Busy isn't the same as strategic.
I know which channels actually matter for my business
You're not trying to be everywhere. You've made a deliberate decision about where to show up — and where not to.
Not everything deserves your time.
I have a prioritised plan — not just a list of ideas
You can answer: What am I focusing on this month? What comes next? Your marketing has a sequence, not just a backlog.
No plan means reactive marketing.
I'm showing up consistently — not in bursts
Not perfect. Not polished. But regular enough that your audience doesn't forget you exist between every push of activity.
Inconsistency kills momentum before the strategy even has a chance.
Part 3 of 3
Momentum
Where results actually come from.
The foundation is what you believe. The direction is what you decide. Momentum is what you build from there.
People can find me, understand what I do, and know how to work with me
There's a basic path from "found you" to "ready to buy" — and you're not losing people somewhere in the middle because the next step is unclear.
If the path is unclear, you're losing leads you've already earned.
I'm creating visibility beyond referrals
Referrals are great — but they're not a marketing strategy. You have at least one channel generating interest from people who didn't already know you.
Referral-only businesses are one slow quarter away from a problem.
I'm executing more than I'm overthinking
You're making decisions and moving. Not endlessly researching, tweaking, and waiting for the perfect moment to launch the perfect thing.
Speed wins. Done beats perfect every single time.
You've worked through all 9 points.

The gaps you found? Those are your real marketing priorities. Not more content. Not a new platform. Just the things on this list that aren't ticked yet.

Bec’s No-BS rules

  • You don't need to be everywhere.

  • You don't need more ideas.

  • You don't need a 12-step funnel.

  • You need clear direction, focused action, and consistency.

  • Tactics don't fix strategy problems.

  • Fix the thinking. The output sorts itself.

READY TO FIX IT PROPERLY?

Stop winging it.
Get it sorted in a day.

If most of this checklist isn't ticked, that's exactly why your marketing feels hard. And trying to "figure it out" on your own will keep costing you time, energy, and growth.

  • Clear, tailored marketing direction

  • Defined focus — what matters, what doesn't

$2500 +gst

  • A prioritised 90-day plan of attack

  • Defined focus — what matters, what doesn't

Only 2 spots available per month

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