Free resource from Bec McGready
Brand Audit Checklist
Rate yourself honestly from 1 to 5 on each statement. No judgment — just clarity on where your brand is strong and where to focus next.
1 = not at all3 = sort of5 = absolutely
Brand identity
▼
My logo, colours, and fonts are consistent across every platform and touchpoint.
1
2
3
4
5
My visual identity reflects my brand's personality and connects with my ideal audience.
1
2
3
4
5
My brand is immediately recognisable — people know it's me without needing to see my name.
1
2
3
4
5
Brand messaging
▼
I have a clear brand position — I know where I sit in the market relative to my competitors.
1
2
3
4
5
My value proposition is compelling and easy to understand at a glance.
1
2
3
4
5
My messaging consistently communicates the benefit I deliver, not just what I do.
1
2
3
4
5
Target audience & positioning
▼
I have clearly defined customer personas based on demographics, psychographics, and pain points.
1
2
3
4
5
I have a strong, specific USP — a real reason why someone would choose me over another option.
1
2
3
4
5
My brand promise is clear, believable, and consistently delivered.
1
2
3
4
5
Brand voice
▼
My brand has a distinct voice and tone that shows up consistently across all my content.
1
2
3
4
5
My voice reflects my personality and values — it sounds like me, not a corporate brochure.
1
2
3
4
5
My audience would recognise my content even without my name or logo on it.
1
2
3
4
5
Brand experience
▼
Every touchpoint — from DMs to invoices — feels consistent and on-brand.
1
2
3
4
5
I actively seek client feedback and use it to improve the experience I deliver.
1
2
3
4
5
I regularly review and evolve my brand experience as my business grows.
1
2
3
4
5
Brand equity & strategy
▼
I have a strong reputation — clients refer me, return to me, or shout about me.
1
2
3
4
5
I actively protect and build my brand through intentional content and visibility.
1
2
3
4
5
I have a clear brand strategy with goals I review regularly — not just vibes.
1
2
3
4
5
Want help acting on your results?
Vibe Club is monthly marketing support from a real expert — without the agency price tag. Get clarity, accountability, and a plan that actually works for your business.
Find out more about Vibe Club →
By Bec McGready | Holla Marketing · hollamarketing.com.au